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Mediatronics PR secures ‘MTV D2R India Runway Model’ mandate with Buddies Productions
Mumbai: Mediatronics PR, is thrilled to announce that it has been chosen as the official PR partner for the highly anticipated Show, ‘MTV D2R Mr & Miss India Runway Model’ under Buddies Productions.
This partnership marks a significant milestone for Mediatronics PR, as it reinforces the agency’s commitment to delivering innovative and strategic public relations services. The collaboration with Buddies Productions for MTV D2R is a testament to Mediatronics PR’s expertise in promoting and enhancing the visibility of high-profile events in the entertainment industry.
“We are honoured and excited to be entrusted with the PR mandate for MTV D2R under Buddies Productions,” said Mediatronics PR director Richank Tiwary. “Our team is dedicated to ensuring that this show receives the attention it deserves, and we are eager to showcase our creativity and strategic approach in amplifying its reach.”
MTV D2R promises to be a captivating and unforgettable experience, bringing together a fusion of entertainment,Fashion, romance, and excitement. The show, produced by Buddies Productions, is set to redefine the dating reality show genre, and Mediatronics PR is poised to play a pivotal role in building anticipation and engaging audiences through strategic media outreach.
As part of its PR strategy, Mediatronics PR will leverage its extensive network of media contacts, influencers, and digital platforms to create a buzz around MTV D2R. The agency will employ a multi-faceted approach, including press releases, media interviews, social media campaigns, and exclusive behind-the-scenes content to generate widespread interest and engagement.
Buddies Productions expressed confidence in Mediatronics PR’s ability to elevate the visibility and success of MTV D2R. “We believe that Mediatronics PR’s track record and innovative approach align perfectly with the vision we have for this groundbreaking show. We look forward to a successful collaboration and a memorable journey ahead,” says Mohit Raghav, Director at Buddies Productions.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
