W+K Delhi to handle Budweiser creative account

MUMBAI: AB-Inbev India has roped in Wieden+Kennedy (W+K) Delhi as the creative partner for its Budweiser brand, following a multi-agency pitch. 
 
As part of its new mandate, W+K will also be involved in strategizing for Stella Artois and Tennents brands from the AB-Inbev stable.
 
Says W+K managing director Mohit Jayal, “While we will be working on Stella Artois and the Tennents brands too, our primaly focus will be on Budweiser.”

The first phase of the assignment is due to start immediately.