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NDS inks deal with On Digital Media
MUMBAI: NDS, which provides technology
solutions for digital pay-TV, has announced that On Digital Media has selected it as technology provider and prime integrator to support the launch of its direct-to-home (DTH) platform in South Africa. The new service, TopTV, will go live later this year.
On Digital Media will secure their MPEG4 DVB-S2-based service using NDS’ VideoGuard conditional access technology. To enable the platform and provide the basis for future functionality, NDS MediaHighway® set-top box software and an NDS developed electronic programme guide (EPG) will also be implemented.
The launch of the TopTV platform will provide South Africans with a choice of satellite service providers. TopTV will offer a competitively-priced basic package of approximately 30 channels. On Digital Media will offer subscribers the flexibility to tailor their services to their own requirements and budget.
NDS VP regional sales Europe, Middle East and Africa Giles Wain says, “On Digital Media is bringing pay-TV to middle-income households in South Africa for the first time. This represents a key win for NDS as we expand our presence in the emerging pay-TV market across the continent.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
