MAM
Navia Asia appoints Aman Chaudhary as Uninor client services director
MUMBAI: Navia Asia, the out of home specialist network, has appointed Aman Chaudhary as national client services director on the Uninor business. Chaudhary was till recently the deputy general manager at Percept Out of Home. He will be based in New Delhi and report to Navia Asia chief operating officer Gourav Tandon.
In his new capacity, Chaudhary will lead the Uninor business, managing all the out-of- home advertising for the telecom brand. Navia Asia had won the Uninor out of home business in late 2009. The telecom brand has launched in eight circles and is eyeing a pan India presence.
Aman Chaudhry joins Navia Asia with 15 years of experience. In the last seven years, he has been with Selvel, Portland and Platinum before his stint with Percept Out Of Home (OOH) media business.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
