MAM
Jury concludes judging process for ‘Big Bang Awards’
BANGALORE: The judging process for the Advertising Club Bangalore’s (Ad club) Big Bang Awards 2010 has concluded.
Ad club President Malavika Harita informs, “We had a very balanced jury of senior professionals with representation from creative, account management, digital, media, PR and clients. The quality of work was definitely of higher quality than last year. Obviously, the recession brings out the best in all of us! What was also very heartening was to see a lot of first time entrants who gave established agencies quite a run for their money.”
This year’s jury includes MAA Bozell creative director Sadeeqa Peerbhoy; Why Axis creative head Niranjan Natrajan; Celcius 100 CEO S Ghosh, brand strategist Anand Narasimaha; The Scribble creative head and partner Francisco Saldhana; filmmaker and advertising personality Mumbai Anand Kurien and Hortune Media head Sandeep Tarkas.
Claims Ad club executive director Arvind Kumar, “The panel of 15 judges spent a whole grueling day judging the entries from over 37 organisations, which participated in Big Bang 2010. The entries came from large, medium sized and small creative agencies, media agencies, digital agencies, radio stations, event companies, film production houses and clients participating across nine groups and 51 categories.”
“Some large Bangalore based clients like Titan, Fastrack, ING Vysya, UB, Aircel and United Spirits participated this year after an absence of a few years through their agencies like O&M, JWT and Lowe which made things more exciting,” added Harita.
According to an Ad Club release, the five major awards were keenly contested –these include the Ad Agency of the Year, Media Agency of the Year, Client of the Year, Art Director of the Year, Copywriter of the Year and the Ayaz Peerbhoy Multimedia Campaign of the Year for a creative agency.
The Awards will be given away at the Big Bang Awards night on Friday 26 February at the Karnataka Lawn Tennis Association Stadium in Cubbon Park, Bangalore.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
