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People’s Choice Award for Indiagames’ Bruce Lee Dragon game

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MUMBAI: Indiagames‘ Bruce Lee Dragon Warrior was awarded the People‘s Choice Award at the prestigious International Mobile Gaming Awards (IMGA), held last week at the Mobile World Congress 2010 in Barcelona, Spain.


The game is developed by Indiagames and Barcelona based Digital Legends for the iPhone and iPod touch and licensed through Universal Partnerships & Licensing.


A masterpiece of the 3D martial arts genre, the game is developed using motion-capture technology and features players fighting in historical locations around the world in an attempt to become the Master of Martial Arts.
 
Commented Indiagames Ltd CEO Vishal Gondal, “We are extremely honoured with this award and recognition and given the increasing popularity of the iPhone medium for gaming, Bruce Lee Dragon Warrior is definitely a game to look out for in the coming months and the IMGA award has given us an additional boost.


“With Digital Legends as the co-developer and co-publisher, we believe that a game based on an international legend like Bruce Lee will appeal to millions of gamers worldwide. Indiagames is constantly expanding its presence on the iPhone platform and will continue developing quality games within the mobile gaming space.”


In Bruce Lee Dragon Warrior, the gameplay and controls are designed for casual as well as skilled gamers, and filled with high quality graphics, easy manoeuvrability and lively animation. The game art is developed through Indiagames with Digital Legends working on the programming art. It will be the first game to bear Bruce Lee‘s name and likeness in the iTunes App Store. 
 
“We are very happy to have contributed with our expertise in fighting games and seven years of experience in 3D games development for smartphones teaming up with Indiagames as a co-publisher and co-developer for Bruce Lee Dragon Warrior.
“We are very honoured to win IMGA People‘s Choice ward in two consecutive years (Digital Legends won last year with iPhone game “KROLL”). This is the best reward to all the efforts, passion and dedication of Indiagames and Digital Legends teams for this title”, averred Digital Legends Entertainment CEO Xavier Carrillo Costa.


The game will be available on the iTunes App Store worldwide in spring.


 

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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