Brands
ITC’s Cloud kitchen business expands its horizon across cities
Mumbai – As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.
As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.
The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.
While speaking to the media ITC executive director Hemant Malik said, “The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
