Applications
Dream11.com launches contest for T20 cricket
MUMBAI: Fantasy cricket game Dream11.com has launched ‘India Ka No1 Selector‘, a fantasy cricket gaming competition focussing on the upcoming T20 cricket. Also, the company has roped in music and gaming retail chain Planet M as the official sponsor.
As part of this competition, cricket fans will have an opportunity to create their own dream team from over 180 Indian and international cricketers and win Rs 5, 00,000 in cash. Contestants will also have a chance to win Rs 10,000 in cash by playing daily.
Each contestant will be allocated Rs 1 billion of virtual money to choose their favourite cricketers from across various teams and create their Dream11. Depending on how those cricketers perform in upcoming real-life matches, the contestants will earn points. Contestants scoring the highest points stand a chance to win Rs 5,00,000 in cash and Rs 2,25,000 in gift vouchers.
Dream11 Gaming CMD Harsh Jain said, “With the upcoming T20 cricket action such as the IPL, cricket fever in India is at an all time high. Through ‘India Ka No1 Selector‘, Dream11.com is searching for India‘s most knowledgeable cricket fan. This competition empowers a billion cricket enthusiasts to compete and be crowned as the best cricket selector.”
“We are happy to have Planet M as our sponsor for ‘India Ka No1 Selector‘. Their national presence will accelerate our efforts to popularise fantasy cricket gaming to a wider audience in India,” Jain adds.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
