Event Coverage
Ad industry has to spread across new geographies to drive long-term growth: Sorrell
MUMBAI: As the global market steadily walks out of the slowdown crisis, the worldwide advertising industry will have to spread across new geographical areas, segment markets and localise to achieve long-term growth.
While addressing the audience at the Ficci Frames 2010 here, WPP Group chief executive Sir Martin Sorrell said, “In a bid to achieve long-term growth, media players have to understand the market capacity of each region and then locate, incentivise and maintain cosumers and people with localised strategies.”
The push will also come significantly from web as today, youth are “magnificantly”attracted to this medium – not just in terms of time spent by them on this platform but also because of their desire to work for web-based companies.
“Mobile will also act as a major slimulant gobally to propell this growth. Indian too, with its 425 million users growing at a rate of 25 million a month, will witness a positive growth in its advertising spends,” he adds.
Sorrell further notes that internal communication driven by new-age technology, global union of retailers with manufacturers and the transfer from global co-ordination to glocal (global and local) co-ordination with bring about a massive upswing across the wordwide advertising industry.
Meanwhile, for 2010, WPP will focus on the BRIC nations which Martin expects to constitute one-third of the company’s overall business pie in the next 4-5 years.
“Last year, India comprised 27 per cent of WPP’s overall revenue and now, we are expecting a double digit growth from the sub-continent,” he said.
In 2008, WPP posted a revenue of $400 million from India. WPP saw profits fall by 11 per cent to $1 billion in 2009 as the economic downturn bit hard into its business, but India again showed a positive growth.
In january and February, while our business has returned to stability globally, our revenues are 7-8 per cent up in India,” he says.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
