MAM
Zapak elevates Kelkar and Shetty to regional sales heads
MUMBAI: Zapak Digital Entertainment has promoted Siddharth Kelkar and Vishwanath Shetty as regional sales heads.
While Kelkar will be handling new markets (Pune, Ahmedabad and Kolkata), Shetty will oversee the Mumbai region.
Effective today, the elevations have come in the wake of the last week exit of Chirag Shah, national sales head. Zapak has now decided to streamline the sales structure by realigning the two regions.
Kelkar who is with Zapak since the last three years, has been responsible for key accounts like Cadburys, P&G and Parle-G. He will now handle Pune, Ahmedabad and Kolkata as a region. He has been instrumental in driving revenues from these regions and will push the sector further with key accounts like Amul, Cadilla, Emami, Bajaj and Paras.
Shetty, who was till now handling accounts of Idea, LIC and Vodafone, will now be responsible for the overall Mumbai region and will drive it forward.
Both Kelkar and Shetty will report directly to Zapak COO Arun Mehra.
Mehra said, “The year 2010 is crucial for us and we are ready to take it to the next level altogether. We are confident about the company’s growth with these two young go-getters in our team. Even during recession, with their determination and persistence we witnessed 100 per cent growth in key regions.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
