MAM
HDFC Standard Life unveils new campaign featuring Rajasthan Royals
MUMBAI: HDFC Standard Life, associate sponsor of Rajasthan Royals in the third season of Indian Premier League (IPL 2010), has unveiled a new campaign.
While Leo Burnett has conceptualised and scripted the campaign, it has been directed by Sanjay Shetty from Opticus.
The new campaign, airing across TV channels from 22 March, features Rajasthan Royal players – Shane Warne, Yusuf Pathan, Munaf Patel, Kamran Khan, and Swapnil Asnodkar.
HDFC Standard Life EVP and head marketing Sanjay Tripathi said, “Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high. And the campaign is a natural outcome of our effort in propagating the values of self pride, confidence, and self belief.”
Additionally, HDFC Standard Life has several activities including financial planning sessions for the young players in the Rajasthan Royals team and on-ground initiatives in the coming months.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
