MAM
Arun Nair is PVR marketing VP
MUMBAI: PVR Pictures has appointed Arun Nair as vice president marketing.
Nair will join PVR Pictures from 1 April and will be handling the marketing for co-productions in Hindi. Besides Hindi film co-productions, Nair will also look after the promotions of PVR‘s Hollywood releases.
Earlier, Nair was serving as marketing consultant for Kumar Taurani‘s Prince of which he was handling the promotions. Before that, he was heading the marketing division of Karan Johar‘s Dharma Productions.
Said Nair, “I am excited about being part of the PVR Group. Apart from producing an eclectic mix of films, PVR is a leading distributor and most importantly offers the best film-going experience in the country. For the moment, I will be handling the three Hindi films that we are co-producing. Besides, I will also be working on the Hollywood releases slate with the team. The biggest film of this year is Eclipse, the third instalment of the Twilight series.”
Apart from the Twilight series, the other Hollywood releases of PVR include Edge of Darkness starring Mel Gibson, A Single Man starring Colin Firth, Remember Me starring Rob Pattinson and Agora starring Rachel Weisz.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
