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Airtel partners HTC to offer 3G-ready phones
MUMBAI: Following the launch of Apple iPhone-3Gs in partnership on 26 March, Bharati Airtel is now gearing up to launch HTC Smart phone 3G by the year end.
Airtel has announced its exclusive partnership with Taiwan-based smart phone manufacturer HTC. The two companies will sell the Airtel powered HTC smart phone 3G for Rs 9,990.
The new HTC smart phone 3G is based on the US-chipset maker Qualcomm‘s Brew operating system.
Airtel is planning to sell 300,000 phones this year. The main attraction of this phone is that it offers easy-to-use widgets, browsing and connectivity at an affordable price.
Says Bharati Airtel’s Sanjay Kapoor: “With the HTC Smart, our customers will be the first in the world to experience a revolutionary smart phone that is not only affordable but is also 3G-ready.”
The touch screen phone will be available exclusively on Airtel networks in 30 cities. The phone also incorporates the latest features and sports a 2.8-inch TFT-LCD touch-sensitive high resolution screen and a 3.5 mm stereo audio jack.
“HTC Smart marks our strategic focus on India, the fastest growing telecom market in the world. The demand for smartphones is also increasing fast, and in next three years it would account for around 40 per cent of the total handset sales. Our latest handset is an easy-to-use and affordable smart phone through which we aim to create a new category of smart phones,” said HTC Corp CEO Peter Chou.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
