Applications
Discovery unveils ‘Mythbusters’ app for iPad
MUMBAI: Discovery has announced that its MythBusters App for iPad is available on the App Store.
Created in conjunction with developer Phunware, the app delivers a wholly re-imagined fan experience designed especially for iPad. The new app builds on the recently launched MythBusters App for iPhone and iPod touch, maximising the user experience through the iPad’s larger screen and innovative Multi-Touch user interface. The app features an interactive video experience, immersive game play and
easy integration with Twitter and Facebook, all in a dynamic physics-based experience that will resonate with enthusiasticMythBusters fans.
Discovery digital media distribution Rebecca Glashow says, “The iPad represents a compelling new opportunity to engage Discovery viewers and we’re thrilled to bring consumers an action-packed app with which to explore and experience MythBusters. MythBusters is one of Discovery’s most popular franchises across all platforms from television to online, mobile and social media, and its fans are among some of our most passionate, making it the perfect choice for our first iPad app”.
The MythBusters App for iPad features the following:
An interactive video experience with a robust collection of ad-free, short-form video content, including sneak peeks, outtakes and behind-the-scenes clips, which can be easily collapsed, expanded and moved around the screen.
Easy integration with Facebook, Twitter and the ability to share content
Three multi-level games where players can compete against MythBusters fans to top the leader board.
Ability to save favourite images, photos, games and other content for easy and quick access.
Phunware CEO Alan S. Knitowski says, “We are excited to partner with Discovery to deliver a brand new app experience to consumers, all based on the science, physics and math that define the MythBusters brand. The MythBusters App for iPad features an interactive Multi-Touch user interface and an innovative windowing and docking system which brings to life the app’s compelling content and games in a whole new way”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
