MAM
Kushal Sanghvi quits Media Contacts; joins StratosHear Technologies
MUMBAI: Kushal Sanghvi has quit Media Contacts, the digital arm of Havas Media, to join StratosHear Technologies as executive director – business development, media and alliances.
In his new role, Sanghvi will be responsible for driving alliances with telecom and media companies to grow the company‘s business in India and other markets.
StratosHear works closely with mobile publishers, mobile application developers and telecom companies, to develop a robust eco system and thereby help in creating media opportunities for brands.
Says StratosHear CEO Vinay Kumar, “We are happy to have Kushal with us. His extensive digital media experience will immensely help us in growing advertising revenues in the fast-growing mobile media market.”
With about 15 years of experience, Sanghvi has also worked with companies like The Times of India Group, Fremantle Worldwide and Reliance ADAG.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
