HT gets Equus Red Cell to handle Studymate’s creative duties

MUMBAI: Hindustan Times has appointed Equus Red Cell as the creative partner for its tutorial center brand, ‘Studymate‘.
 
While Equus Red Cell CEO Swapan Seth confirmed on the win, he refused to comment on the business account size. 
 
Hindustan Times has partnered with MT Educare for the ‘Studymate‘ initiative. To begin with, Hindustan Times has rolled out four ‘Studymate‘ centers in the NCR region.