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Dish TV provides live TV on Rajasthan’s luxury trains
MUMBAI: In a first of its kind move, Dish TV has introduced ‘Live TV’ on two luxury trains – Palace on Wheels and Royal Rajasthan on Wheels.
The direct-to-home company has reached an agreement with Rajasthan Tourism Development Corp Ltd (RTDC) for the same.
RTDC GM Pramod Sharma said, “We are pleased to join hands with Dish TV to bring Live TV entertainment on our two prestigious luxury trains – Palace on Wheels and Royal Rajasthan on Wheels. Being connected with the world with live news from both national and international channels is a great facility when one is travelling through a remote desert. RTDC has always welcomed new initiatives and we appreciate Dish TV’s technological prowess in providing this innovative facility on our trains”.
Dish TV COO Salil Kapoor added, “It is indeed a proud moment for us to take TV entertainment to a completely unprecedented level by bringing Live TV experience on one of the top ten luxury trains in the world – Palace on Wheels. We continue to innovate by giving the consumer the best he could ever imagine in entertainment. Going forward, this initiative stands to change the perception of train travel in India”.
To bring Live TV on a moving train, Dish TV has installed a special antenna which auto tracks the satellite at all times.
“Before proposing our mobile train technology for these luxury trains we first got our technology approved from RDSO (Research Design and Standards Organisation) as the mobile dish antenna needs to be installed on the roof of the train bogey. This technology has been developed considering the Indian train environment of high jerks, high temperatures and moisture levels. Mobile train technology is maintenance free and highly robust, a critical requirement for any passenger train environment,” Kapoor added.
With this service, tourists can enjoy 110 satellite channels including business news, current affairs, sitcoms, live sporting action, Hollywood and Bollywood blockbusters, music, travel and lifestyle.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
