MAM
Lowe Lintas forays into Kerala market
MUMBAI: In a bid to expand its footprint into the southern market, Lowe Lintas has set foot in Kerala to set up a fully functional office in Kochi.
Lowe Lintas president Sujit Nair will oversee the Kerala operations and businesses in the region. The office will also cater to the businesses in Trivandrum and Kozhikode.
Said Lowe Lintas India CEO Charles Cadell, “With an increasing number of Kerala brands targeting the national and international markets, it is an opportunity for us to offer our international brand building expertise to companies in such an expansionist mode.”
“To give such clients the dedication they will need, Lowe Lintas is establishing local representation to support such brand development. Estimated business in Kerala is to the tune of Rs 1000 million and we hope to get a strong foothold in this state soon,” Cadell added.
The agency plans to bring national and international learning, experience and exposure to businesses in retail, government and ayurveda. The agency will bring in marketing consulting capabilities in a bid to help create power brands through high value ideas.
The agency will open its innings with Kochi based Mayden Pharma.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
