MAM
Emirates plans packages and marketing for soccer World Cup
MUMBAI: With the soccer World Cup kicking off in South Africa in less than two month‘s time, Fifa partner Emirates is doing a slew of activities around it.
“For the 2010 Fifa World Cup South Africa, Emirates has tied up with SOTC Sports as the sole tour operator to market the Emirates Fifa 2010 packages in India,” says Emirates Airline VP India and Nepal Orhan Abbas.
Emirates is offering (through SOTC Sports) a number of tailor-made travel packages that include flights, accommodation, ground transportation and match tickets. The airline has also unveiled its ‘follow-your-team’ component in the tour package.
“Supporters no longer need to wait until their chosen team qualifies, as this unique package is not only refundable if their country fails to make it but guarantees fans tickets for each of their team’s matches, right up to the final on 11 July,” says Abbas.
Emirates will be advertising through mass media such as television and print as well as outdoor and digital online media to promote the event.
“Besides this, Emirates is jointly participating with SOTC Sports in travel trade fairs and exhibitions. Emirates will also be running various contests in tie-up with some FM stations to offer fans a chance to win Emirates Fifa Goodie Bags,” says Abbas.
When asked about the kind of business volumes expected from India, Abbas says it is too early to say. “We expect from India a modest increase of 10-12 per cent over the number of packages sold in the previous Fifa World Cup,” he adds.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
