MAM
Creative Abby Awards hit troubled waters
MUMBAI: Controversy seems to be honing the Goafest shores.
In a recent development, it has been learnt that the 2010 Creative Abbys has run into trouble as irregularities have been found in the judging process of the Abby awards.
The Advertising Agencies Association of India (AAAI) and the Bombay Ad Club has taken this matter seriously and have found four parties guilty of having voted on work done by their own agencies, which is not allowed in the Abby judging process.
The committee has decided to meet next week and take appropriate action which may even include withdrawing the 15 metals from the four agencies.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
