MAM
Hefner to get PromaxBDA Lifetime Achievement Award
MUMBAI: Playboy founder Hugh Hefner will receive the PromaxBDA Lifetime Achievement Award at the group‘s 2010 conference.
The event will take place from 22-24 June 2010 in Los Angeles.
Hefner will be interviewed by CNN‘s Larry King about building one of the most identifiable entertainment brands in the world over the last 50 years. Hefner also will discuss how the art and design of Playboy have influenced American culture in a session on 24 June.
PromaxBDA president CEO Jonathan Block-Verk says, “Hugh Hefner has inspired a generation of creativity, and there is no denying that Playboy has been one of the most iconic brands of the last century.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
