MAM
Air Asia retains Carat Media’s services for India, Taiwan
MUMBAI: Air Asia, the Malaysian low-cost airline, has retained Carat Media Services as its media agency for the Indian sub-continent and Taiwan.
The agency will handle the regions for Air Asia for the second straight year.
Says Air Asia regional head commercial Kathleen Tan, “These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding, therefore, we had decided not to put up these markets as part of the pitch.”
Carat had set up a team across all areas of specialisation including out-of-home, digital and activation, apart from traditional media, to manage the brand in India.
Says Carat India MD Kartik Iyer, “We will work to establish Air Asia as a young and dynamic brand as it is seen in other South East Asian countries.”
Carat Media Services is part of Aegis Media which also has Posterscope (OOH), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as a part of the group in India.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
