Zee Network to conduct roadblock for Raajneeti in UK

MUMBAI: In an unprecedented development, Zee Network will conduct an exclusive theatrical trailer roadblock of UTV‘s upcoming release Raajneeti across all its channels in UK.

This is the first time that Bollywood is adopting such a marketing strategy in the UK market.
 
The channels that will show the trailer include Zee TV, Zing, Zee Punjabi and Zee Cinema. The trailer will be aired on 29 April between 7:30 pm and 8:30 pm. 
 
Directed by Prakash Jha, Raajneeti stars Ranbir Kapoor, Katrina Kaif, Ajay Devgn, Arjun Rampal and Nana Patekar. The movie is set to release in India on 4 June.
 
Earlier in December 2009, My Name is Khan had used the roadblock strategy across the Star network channels for the Indian market. Reliance Big Pictures also created a roadblock on 40 national television channels on 29 March this year for Hrithik‘s debut song Kites.