Ignitee bags Abbott’s ‘Digene’ digital account

MUMBAI: Abbott, a global health care company, has appointed Ignitee Digital Solutions as the digital marketing agency for their brand, Digene.

Abbott is a global healthcare company that specializes at discovering new medicines, new technologies and new ways to manage health. 
 
As part of its new mandate, Ignitee will be handling the online media and creative activities of Digene to take the brand forward.

Said Ignitee Digital Solutions national business director Shankar B, “Healthcare industry faces the challenge to bring the knowledge about their products to consumers. From the technology stand point, Ignitee will ensure the full project delivery mechanism which makes interface between the consumers and the brand. It will help them to get easier access to all information about the brand. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing even furthermore.” 
 
Some of the clients that Ignitee handles include Ministry of Tourism, Tata Building India, Aircel, Reliance Life Insurance, Teach for India, Aviva life Insurance, Essar Steel Hypermart ,Kidzee, Whirlpool, ITM, CRI Pumps, Dubai Based Continental Coffee and Babyshop.