Applications
NDS Indian R&D staff to be relocated to China
MUMBAI: NDS is planning to relocate some of its staff from its research and development division and managers from India and Israel to its Chinese facility in Shenzhen where its R&D, engineering and customer support staff are housed. The leading provider of technology solutions for digital pay-TV today announced that it would treble its investments in local people and infrastructure in 2010 as it increases development of solutions, partnerships and services for customers in China and the rest of the world.
This is to add to the 73 per cent increase in its headcount it has effected over the past 12 months in China. NDS plans to further its partnerships with Chinese companies in the consumer electronics space, semiconductors, systems integration, and digital-TV applications market.
As part of this, it has partnered with Changhong, a leading set-top box (STB) and CE manufacturer, to develop a range of interactive applications for the Chinese market, targeted at convergence and the Next Generation Broadband (NGB) initiative. NDS will market these applications to other regions, as part of a drive to increase export opportunities for Chinese CE and STB manufacturers. NDS is also partnering with leading value-added TV service provider DOXTV, to bring DVR and push VOD functionality in China.
“We believe that Chinese digital-TV technology will have a major impact on the global pay-TV market, as other countries start to seek out Chinese knowledge, experience and products. We already have significant resources in China, and accelerating our investment now and in the future allows us to rapidly increase our support for the dynamic and growing Chinese digital-TV market,” said Sue Taylor Chairman, NDS China, Senior Vice President and General Manager Asia Pacific.
“NDS supports the government’s initiatives by providing tailor-made solutions for NGB and Three Network Convergence, while forging stronger links with local vendors to jointly develop solutions for the Chinese market,” continued Taylor.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
