iWorld
Pocket FM’s India arm registers 647 per cent revenue growth in FY 2023
Mumbai: In its RoC (Registrar of Companies) filing with the Ministry of Company Affairs, audio series platform Pocket FM has disclosed the financial performance of its India subsidiary for FY2023. The company reported a 647 per cent surge in revenue, reaching Rs.131 crores. It has reduced its loss (before tax) by 56 per cent, amounting to Rs 75.7 crores.
Pocket FM has experienced a 417 per cent increase in microtransaction revenue (content monetisation) to Rs. 82.8 crores. The advertising revenue soared by 1120 per cent to Rs.12.17 crores, with the company at a pilot stage for its brand and ad solutions streams.
Pocket FM has been prudent with expense management in FY23, with overall expenses growing by 9.32 per cent to Rs.206.78 crores. The advertising and marketing expenses are brought down by 45 per cent to Rs.70.57 crores. However, the company’s commitment to expanding its content library is evident with its content expenses more than doubled to Rs.21.29 crores in FY23.
Employee spending has witnessed an increase from Rs 30.7 crores in 2022 to Rs 73.3 crores in 2023 to align with the company’s growth strategy.
Commenting on its FY23 financial disclosures, Pocket FM chief finance officer Anurag Sharma said, “As Pocket FM charts its path in FY2023, our focus is clear: strategic growth, global expansion, and financial resilience. Our commitment to staying financially healthy ensures a strong foundation for scaling up not just in India but also globally. With continuous investments into content and the writers’ community, we look forward to elevating entertainment not just limited to listening experiences but replicating the experience across other formats through IP stronghold.”
The company’s expense-to-revenue ratio has got better to 1.58 in FY23 from 10.78 in FY22.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
