MAM
Panasonic US launches ad campaign to push Viera HD 3D lineup
MUMBAI: US consumer electronics company Panasonic has started an ad campaign focussing on the company’s Full HD 3D Viera Plasma TVs and the introduction of the Skype on the Viera personal video conferencing feature which has been added to the Vieracast Internet functionality.
The campaign, created by Panasonic’s agency Arnold Worldwide, reinforces the immersive and lifelike experience consumers get while watching Full HD 3D on Panasonic VIERA Plasma displays1. The television commercials also reinforce the reasons why Plasma is considered the best technology for 3D viewing because of its ability to provide Full 1080p resolution to both the left and right eye.
The fast-switching phosphors, Infinite Black Panel Pro and dual scanning technology in tandem, provide the great depth and clarity that are vital to the true Full HD 3D TV viewing experience. The Skype portion of the overall campaign reinforces the benefit of connecting with family and friends through Skype video calls on a large screen TV.
Panasonic senior VP Bob Perry says, “We only have to look to the global success of Avatar and popularity of other 3D films released within the last year to realize that the widespread adoption of 3D TV within our own homes is underway.
“We’re extremely excited that Panasonic is embarking on one of its most extensive and ambitious advertising campaigns to support and promote the phenomenal capabilities of our award winning lineup of superior 3D technology products. Our objective is to ensure that consumers who are shopping for a new television or BD player take the time to learn about this 3D technology transition that Panasonic has created.”
The campaign kicked-off with television ad placements in major markets, as well as spots on national (including DirecTV) and Spanish-language cable stations. To further elevate the ambitious campaign, the TV spots will be supported by cinema, print and online campaigns, as well as targeted out-of-home (billboards, bus shelters) promotions in key markets. The TV campaign runs through 14 June, 2010.
Panasonic’s Viera VT25 Series Plasma Full HD 3D TVs, which include one pair2 of Panasonic 3D Active Shutter Lens Eyewear (TY-EW3D10U), is now available at retailers in 50-inch class and 54-inch class sizes.
To further promote and raise consumer’s awareness of 3D’s immersive entertainment experience, Panasonic recently announced exclusive agreements with two of Hollywood’s premiere film studios, Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment, to offer the Blu-ray 3D versions of Fox’s Ice Age: Dawn of the Dinosaurs and Universal’s Coraline, two of the industry’s most successful theatrical 3D titles, with purchase of Panasonic VIERA Full HD 3D TVs.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
