Neville Shah joins Mudra North & East as creative director

MUMBAI: Neville Shah has joined Mudra North & East as creative director. Shah will work on the agency‘s North & East‘s portfolio of clients, which include Dabur, HBO, Philips, Wrigley and Unicef.
 
Said Mudra North & East EVP & head Ajay Naqvi, “Neville will add to our creative teeth in providing fresh solutions to clients in Delhi and Calcutta. His simplistic approach towards bringing out the best on a brief is what makes him a good fit in further strengthening our creative prowess. His strong experience across brands and categories coupled with a fantastic attitude towards people will only help catapult Mudra North and East to greater heights.” 
 
Prior to this, Shah was with TBWAMumbai as copy supervisor. At TBWA, he spent four years working on brands such as Set Max, BPL Mobile, Standard Chartered Bank and Bajaj Allianz Life Insurance. 
 
Said Shah, “It‘s a great challenge to take on and I hope to offer a new perspective and create simple and refreshing communication for the agency.”