Kids
Pogo bats big on ‘Desi Toons’, to premiere new series
MUMBAI: After the success of its first Indian animation series Chhota Bheem, Turner’s kids’ entertainment channel Pogo is gearing up for a new adventure series about mismatched twins – Kumbh Karan.
Premiering on 6 June at 10 am, Kumbh Karan is the brainchild of Turner’s original production team, while animation is produced by Mumbai-based Cornershop.
“Turner has been leading the industry in the creation and development of original animation by nurturing Indian intellectual property, partnering with up-and-coming studios to create hits such as Chhota Bheem and working with production houses regionally to create contemporary animation legends akin to Tom & Jerry. As a natural progression, and as part of our ‘Desi Toons‘ roll out, we are delighted to premiere Kumbh Karan on POGO,” said Turner International India director programming, South Asia Krishna Desai.
Kumbh Karan features the escapades of identical twins Kumbh and Karan, who despite being identical are in fact the exact opposite of each other. Kumbh, named after the demonic giant from Ramayan loves to sleep and eat! Karan shares Kumbh’s eyes and big ears and the similarity ends there! He is named after the skilled warrior Karana from Mahabharata. The two live in a fictional town called Ajab Gajabpur and are the darlings of the village.
The channel has also acquired rights of animation movie Krish, Trish & Baltiboy from the Children’s Film Society of India (CFSI). Produced by Graphiti Multimedia Krish, Trish & Baltiboy weaves together a array of stories based on authentic Indian folklore.
It will be simulcast on Pogo and Cartoon network on June 6 at 11 am.
Desai added, “Krish, Trish & Baltiboy is a treasure trove of stories steeped in Indian folklore and conveyed in a completely fresh storytelling style. It provides a great opportunity for both kids and parents to enjoy quality content together and augments Turner’s rich, Indian animation library to 40 local titles.”
Added CFSI chairperson Nandita Das, “Providing quality, entertaining and age-appropriate content for kids is our mission and thus, we are delighted that our latest film Krish, Trish & Baltiboy will premiere on Turner‘s kids‘ channels Cartoon Network and POGO.”
Krish, Trish & Baltiboy is tale of a monkey, cat and donkey, three minstrels/Sutradhars who take viewers on a journey to the land of Indian folk tales and music – Rajasthan, Kerala and Punjab. Each episode is in a distinct folk style, with a flavour of the local language.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
