International
Technicolor forms jv with SFG
MUMBAI: At a film festival forum at the ongoing Shanghai Film Festival, Technicolor and the Shanghai Film Group (SFG) formed a joint venture company in order to serve the increasing demand in China for post-production services both in filmed entertainment and advertising.
The agreement was signed by Technicolor CEO Frédéric Rose and Ren Zhonglun, president of SFG. The joint-venture comes at a time when many Western media companies are looking to set shop in the East for new market opportunities.
Technicolor and state-run SMG will offer China‘s film, TV, animation and advertising producers‘ digital post-production services ranging from the visual effects increasingly seen in box-office hits and TV commercials, to the forensic watermarking used to try to limit widespread copyright infringement.
The Shanghai-based joint-venture will set up its office in the coming months with a few employees.
It is Technicolor‘s second operation in China; the first was established in Beijing in 2008.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
