Kids
Sun’s Chuti TV ready to get local; DQE to play content creator role
MUMBAI: Sun TV is ready to dress up its kids channels with localised content. As part of that gameplan, the company has entered into a broader agreement with Hyderabad-based DQ Entertainment for animated content that would include localised programming.
For starters, DQE will provide 117 hours of international animated programmes, co-produced with major European, Canadian and US partners, including the four renowned properties – Casper‘s Scare School (3D TV Series), Benjamin Bear Season 1 (TV Series), Leonardo (TV Series) and Pet Pals (TV Series).
The second step will be to source localised content from DQE. Says Sun TV Network channel head – Chuttii TV Kavitha Jaubin, “Localised content such as Little Krishna and Chota Bheem have been doing well amongst audiences. We have, thus, struck a broader association with DQE wherein the initial footsteps will be in international content but slowly expand to local content.”
Sun TV has the rights to broadcast these programmes in four languages including Tamil, Telugu, Kannada and Malayalam across their network in India, Sri Lanka and other countries with Indian diaspora.
Sun TV, which has kids channels in Tamil, Telugu and Kannada, plans to launch its Malayalam version soon. “We will be launching our Malayalam channel soon which will also be fed with local content,” admits Jaubin.
Sun TV will be targeting older kids with such content. Says Jaubin, “We are right now very strong in the pre-schooler and the 4-14-age-group segment. And now, our focus will be the 8-14-year-olds.”
DQE, which separately controls exclusive audio, visual and licensing & merchandising rights for India and many other countries, will now be able to expand its commercial opportunities through the Sun TV agreement.
Says DQE Group chairman & CEO Tapaas Chakravarti, “We believe this broadcasting contract will open up a number of potential revenue generating opportunities for these four international properties in publishing, merchandising and home entertainment.”
Elaborating further, Chakravarti notes that the Sun TV network has an extremely strong presence in India and neighbouring countries for these regional languages and “we are happy that we have started a new business journey with such a large and successful broadcaster.”
Adds Jaubin, “Our strategy has always been to provide great content and this agreement would help in proving our stronghold as a buyer in the Indian market. The titles are those which will create a good viewing base and will attract newer audiences.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
