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Bose launches lifestyle home theatre systems
NEW DELHI: Realizing that increasing number of gizmos for home entertainment had led to greater complications in installation and use, Bose Corporation announced the introduction of the new Lifestyle V-Class and T-Class home theatre systems with easy-to-operate remote control gadgets.
However, these systems combining proprietary 5.1 surround sound with the new Bose Unify intelligent integration system, come for a heavy price – from Rs 1,57,388 to Rs 2,24,888.
Bose Corporation India Private Limited Country Manager Ratish Pandey said at a press meet here that consumers have players for music, movies and video games, but getting them to work with their TV has become so difficult that they may avoid adding a home theatre system. He also did not feel that price was a constraint as those who wanted the latest gizmos in their homes were prepared to pay for it.
The Lifestyle systems simplify the set up of multiple components, and transform everyday use: onscreen displays work seamlessly with just one remote, and selecting and switching between sources is done at the touch of a button. “Unify technology finally breaks down the barrier between the equipment and the experience,” he added.
Unify technology integrates sophisticated software and hardware to deliver dramatic results. Connecting sources is effectively mistake-proof. With Unify technology, easy-to-follow steps are shown on the TV screen. They are written in plain language, even showing pictures of the right connector. The Lifestyle system console recommends the right cable to use, has smart inputs that sense when a connection is made, and confirms when the connection is successful. The new Lifestyle V-Class and T-Class systems were designed to evolve with an owner’s needs, accommodating up to six HD sources.
The Lifestyle remote can operate virtually any entertainment device, including Blu-ray players, cable boxes, digital media adapters, and new devices as they become available. Unlike conventional programming methods, there is no trial and error, no codes to enter. Devices are listed onscreen as “Blu-ray player” or “Cable Box,” rather than cryptic acronyms like “HDMI 1” or “COMPONENT 1.”
The new Lifestyle V35, V25 and T20 systems feature exclusive Bose audio technologies to deliver vivid, theatre-like surround sound from only five small speaker arrays and a hideaway Acoustimass Module. Bose ADAPTiQ audio calibration technology analyzes and adjusts the system’s sound to the size, shape and furnishings of any room, providing greater freedom for speaker placement.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
