Cannes: India bags 4 metals in Outdoor

MUMBAI: India has bagged four awards in the Outdoor category at the Cannes Lions International Advertising Festival this year. 
 
Mudra DDB Group was awarded a Silver Lion for its work on the Bangalore Traffic Police and Ogilvy & Mather won a Bronze Lion for its work on The Economist. Creativeland Asia, on the other hand, bagged two metals – a Silver Lion for Parle Agro‘s Frooti campaign and a Bronze Lion for Cholayil (Medimix).
 
In the Radio Lions category, it was Leo Burnett that managed to bag the only metal for India. The agency won a Bronze Lion for its work on Bajaj Electricals, called ‘Pleasure of Mixing‘.
 
In the Media Lions category too, India managed to take home just one metal as Leo Burnett pocketed a bronze for its work on Tide.