Kids
Nick gets a makeover
MUMBAI: Nick India is ready for the change.
Come 25 June, the kids entertainment channel, clad in its Indian suit, will dress up in an absolute new logo that will help it realign and unify globally with its international network.
Unlike before, the new logo will be the single point of representation for the channel across the globe.
The logo reflects Nick‘s change in its branding strategy wherein the focus will shift from ‘kids only‘ to ‘kids first and then family audience‘.
Said Nickelodeon International senior VP Steve Grieder, “Globally the change got initiated in fall last year and we finished up with the entire transition across America, Europe and Asia. India is the last major market that will undergo this makeover.”
On the content front, Nick will move away from acquiring properties that have a twin appeal, targeting girls and boys. The channel will now acquire content aimed individually at girls and boys while also addressing family audiences.
As for Nick India, the move is an indication of the channel going aggressive as it readies to address a new era of Gen Y kids across the country.
Said Nick India senior VP and GM Nina Elavia Jaipuria, “On the programming front, Nick will launch Artzooka, an art and craft show, on 27 June. The show will be telecast every Sunday at 10 am and every Saturday and Sunday at 5 pm. Complimenting the football season, the channel will also launch Dreamkix, a football-based show, in July. It will run from Monday-Friday at 6 pm.
That apart, Nick will also look at exploiting its digital medium to channelise revenue streams and get advertisers for this medium too.
“Over the last two years, we‘ve been the fastest growing brand in the kid‘s entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space,” said Jaipuria.
Most recently, Nick forayed into the south market with two more languages – Tamil and Telugu. The channel is now available in four languages including Hindi and English.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
