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ADAG buys Digicable to make entry into cable
MUMBAI: Anil Ambani will make an entry into the cable television distribution business, ahead of his plans to roll out TV channels with media conglomerate CBS.
Reliance Communications (RCOM) said Thursday it has agreed to acquire Digicable, a multi-system operator (MSO) with a pan India footprint, in an all-stock deal for an undisclosed sum.
Reliance will merge its DTH, IPTV and retail broadband operations with Digicable.
The new entity, named Reliance Digicom, will have an estimated value of $1 billion and a combined subscriber base of 11 million homes.
Reliance is yet to disclose the shareholding in the new entity. Media reports had earlier predicted Reliance would hold 60 per cent while the remaining will be with the Digicable owners including private equity firm Ashmore.
Reliance DigiCom will become Asia‘s largest- and globally the fifth largest- firm to offer triple play services in the form of digital TV, ultra high-speed broadband and voice, Reliance Communications said.
DigiCom plans to offer over 500 digital quality and 100 high-definition channels, IPTV, video-on-demand and gaming services.
“With this game-changing move, we hope to lead the next revolution in digital home entertainment in India,” Reliance Communications chairman Anil Ambani said.
Reliance ran its digital home entertainment services through Reliance Big TV, a wholly-owned subsidiary of Reliance Communications.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
