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Ono partners with Tivo to develop next generation TV in Spain
MUMBAI: Spanish cable op Ono and Tivo, which creates television services for personal video recorders, have signed a strategic agreement to deploy ‘next generation TV‘ in Spain.
Through the combination of its modern fibre optic network and TiVo‘s best in class television user experience, Ono will be able to offer Spanish homes a video service in a convergence between Internet and traditional television.
This partnership establishes Ono as the exclusive distributor of Tivo‘s advanced television services in Spain. Similarly, Tivo will become the exclusive software provider for all next generation set top boxes deployed by Ono, including both PVR platforms and traditional “non-PVR” set-top-boxes. Ono and Tivo also expect to collaborate on solutions that make the TiVo experience available to consumers beyond Ono‘s cable footprint in conjunction with terrestrial and Internet delivered content — though specifics of these plans were not disclosed.
Endorsed by its undeniable success in the US, the Tivo service is a completely novel experience on the audiovisual panorama.
Ono CEO Rosalía Portela says, “Working with a strategic partner of the stature of TiVo, a pioneer and innovator in the development of a converged recording system and in the implementation of a new model of television in other countries, allows us to make the leap to launching the next generation of TV in the market. Our fibre optic network combined with the capacity of TiVo will position us at the cutting edge of advanced next generation services for the Internet and Television.”
The Tivo products deployed by Ono will showcase the superiority of Ono‘s fibre optic network to deliver the market‘s most comprehensive array of content including broadcast television, cable video-on-demand, and Internet delivered video. This will be made possible by Tivo‘s software platform which provides a universal search experience across the infinite world of content unleashed by this type of hybrid platform.
The product will feature the Tivo branded user interface and will enable a variety of features that Tivo users in the US have come to know and love, for example, Season Pass recordings and WishList searches.
Tivo president and CEO Tom Rogers says, “We are extremely proud to be selected as ONO‘s strategic partner for its next generation video experience and believe that together we can offer the most compelling video product in the Spanish marketplace. Building on our recent announcement with Virgin Media in the UK, this deal demonstrates the growing proliferation of Tivo as the most compelling solution for television providers seeking to differentiate their service through a best-in-class user experience and a world of content that integrates broadcast and broadband television to go well beyond the confines of traditional pay television.”
Ono and Tivo will also be working with other technology providers such as Nagravision and Cisco to implement and subsequently launch Ono‘s next generation TV platform.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
