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HP unveils new global marketing campaign
MUMBAI: HP has unveiled its “HP LaserJet Pays You Back” global marketing campaign to illustrate the significant cost savings – up to $2,500 in less than one year – that are possible when using an HP Color LaserJet Multifunction Printer (MFP).
The campaign is being run in 11 countries including India, UK, US Brazil and Canada.
The campaign illustrates the surprising returns available from an HP Color LaserJet MFP. Over time, the printer pays for itself through money saved and then continues to pay customers back through energy, paper and toner savings.
HP senior VP LaserJet and Enterprise Solutions, Imaging and Printing Group Ron Coughlin says, “Upgrading to an HP Color LaserJet MFP is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay its owner after that. The campaign helps demonstrate how HP LaserJet printers are an investment that keep giving back to your business.”
Campaign illustrates the surprising returns of an HP LaserJet printer: through innovations such as the recently announced, industry-first “plug and print” laser printers and the unveiling of the significant cost savings available when using an HP LaserJet printer.
HP LaserJet Pays You Back is a primarily digital marketing campaign that combines social media, digital influencers and strategic partnerships to engage small and midsize businesses (SMBs) and IT decision makers while broadening awareness of the HP LaserJet as a business investment.
HP also is equipping its channel and retail partners – including MicroCenter, Office Depot, Quill and Staples – with branded marketing collateral such as direct mailers, banners and an in-store destination with access to the savings calculator to help them show customers the benefits of purchasing an HP LaserJet MFP.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
