MAM
Amul is No. 1 Indian brand in APac
MUMBAI: Amul ranks as the top Indian brand for the second consecutive year and improves its overall brand status in the Asia Pacific region.
Media Magazine also ranks Amul as the top dairy brand, ahead of leading food and dairy brands of the Asia Pacific region like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday.
Amul is the 73rd Best Brand in the overall ranking of Top 1000 brands of Asia-Pacific, compared to its 83rd position in 2009. The ranking is based on a consumer survey conducted by research agency TNS in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
There is no other “Indian” brand in the list of Top 1000 brands ahead of Amul (73). The other Indian brands ranked as per the survey are Kingfisher (140), ICICI Bank (182), State Bank of India (226) and Tata (256) to name a few.
As per the rankings published for India Market, the top four out of the top five brands are MNCs – Sony, LG , Samsung and Google. Amul precedes Google in this ranking. The Indian consumers, thus, have given Amul a top rank in the Food and FMCG category.
Asia Pacific‘s Top 1000 brand listing is based on a proprietary survey by Media Magazine sponsored by the Wall Street Journal. Ten markets were included in the seventh year of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Research Agency TNS interviewed people aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 12 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent‘s mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.
The survey reaffirms the faith Indian customers have in the Amul Brand and also the fact that a brand created by India can feature among the top brands globally.
MAM
Atomberg turns April Fool’s into smart marketing move
Humour-filled Instagram reel cleverly promotes innovative water purifier concept.
MUMBAI: Atomberg has decided that the best way to filter out boring advertising is with a healthy dose of April Fool’s mischief. On April Fool’s Day, the technology-driven home appliances brand dropped a highly engaging Instagram reel that blends satire, product storytelling, and clever brand positioning. In a category usually known for dry, functional messaging, Atomberg took a sharp creative turn by spoofing a futuristic water purifier concept to highlight everyday consumer frustrations in a playful way.
The campaign cleverly humanises a tech-first brand through humour while subtly reinforcing Atomberg’s core philosophy of solving “invisible” consumer problems. The featured water purifier uses an adaptive purification system that analyses input water quality in real time and automatically chooses the best filtration method. This smart approach avoids unnecessary RO usage, preserves essential minerals, and extends filter life.
By turning April Fool’s Day into a strategic marketing moment, Atomberg created content designed for high recall and shareability. The spoof innovation narrative generates curiosity and virality without overt selling, helping the brand stand out in the competitive water purifier segment.
For a company known for blending technology with consumer insight, this light-hearted campaign proves that even in a utility-driven category, a little creative storytelling can go a long way. Atomberg has shown that sometimes the smartest marketing isn’t serious at all, it just knows exactly when to have a little fun while still delivering the message.
In the world of water purifiers, where most brands talk about TDS levels and microns, Atomberg has reminded everyone that a well-timed joke can be the purest form of connection.
