Spikes Asia 2010, Caaa in co-operation agreement

MUMBAI: Spikes Asia Advertising Festival, which celebrates creative excellence in advertising and communications, has announced that a co-operation agreement has been made with The Confederation of Asian Advertising Agency Associations (Caaa).
 
With more than 40 per cent of the world‘s total population and 20 per cent of total world advertising expenditure, Asia has grown into a large economic region with increasing importance. As such, the role of the Caaaa, which joins together the efforts of advertising associations in Asian region, is to shape the future of the Asian advertising agencies and through them, aims to be a catalyst to grow the advertising business itself. 
 
Caaaa chairman Srinivasan Swamy says, “Asia has a long history with diversified rich cultural backgrounds. The Spikes Asia Advertising Festival is an event that highlights this richness by showcasing the best talent and work Asia produces as well as offering great inspiration and networking to those who attend; as such the Caaaa is delighted to fully support Spikes Asia which will impact on how the industry in the region evolves.”