Creativeland Asia to handle Audi India’s creative duties

MUMBAI: Creativeland Asia has been assigned the creative duties of the German luxury car manufacturer Audi for the India region following a multi-agency pitch.
 
As part of the mandate, the agency will handle the duties for Audi India, including the Audi A8 launch and the digital business for Audi. 
 
Creativeland Asia will devise a 360-degree campaign for the launch that will comprise television, web and social media and will also be responsible for managing the Audi brand across events, CRM, on-ground promotion and retail.