Applications
Onida launches Movie TV range
MUMBAI: Consumer electronics and consumer durables company Onida has unveilled a range of ‘Movie TVs‘ comprising USB 2.0 that enables consumers to watch movies, view photographs and listen to music directly from its USB port.
The Ultraslim Movie TVs come in variants such as Onida 21 Ace 300 USB, Onida 21 Carbon 300 USB, Onida 21 Aria 350 USB and Onida 21 Thunder 1200 USB.
The different variants of the Movie TV come with the following features:
USB Playback: Directly enables to plays music, movies and share pictures from flash drive
Music Mode : Allows the user to listen to music without the picture being on
Surround Sound : Helps the user to experience Surround Sound in Hall Mode and Theatre Mode
ZAP! or Timer Return: Zap! key helps to skip advertisements while watching the TV
Digital Eye: Adjusts the contrast or brightness of the TV as per the room ambience
Wrap Sound Technology: This technology comes with the hidden speakers enabling the wide range amplified pure sound spread across an entire room
Onida GM marketing Anand Ramadurai says, “The expected growth rate of CTVs is positive and on a rise even with the end of the Football World Cup 2010. While the LCD prices have been dropping consistently over the last 18 months or so, the Ultra Slims TVs are growing fastest in the CTV space. We are expecting to almost double our contribution from this range in the current fiscal year.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
