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Airtel digital TV to premiere The Twilight Saga
MUMBAI: As part of its pay- per- view (PPV) portfolio, Airtel digital TV has announced the TV premiere of the Hollywood blockbuster, The Twilight Saga: New Moon.
The film, adapted from the best selling novel of the same name by Stephenie Meyer, brings together Robert Pattinson and Kirsten Stewart for the second time after Twilight.
The Twilight Saga: New Moon is directed by The Golden Compass fame director Chris Weitz and this critically-acclaimed romantic thriller won both Robert Pattinson and Kirsten Stewart numerous awards including MTV Movie Awards and Teen Choice Awards. Kirsten Stewart won BAFTA Award for Rising Star for this film.
Announcing the premiere, Bharti Airtel chief marketing officer- DTH services Sugato Banerji said, “The Twilight Saga: New Moon has been one of the most eagerly awaited movies in recent times because of its unique storyline. We continue to add a variety of titles for customers who find the convenience and simplicity of pay- per-view (PPV) a great way to catch up with their favourite movies.”
Airtel digital TV customers can view this film by paying Rs 50. The film will be available on Airtel digital TV from 24 July on channel no. 183. Customers can book the movie and enjoy multiple shows running on this channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
