RBI gets Publicis Ambience for media awareness campaign

MUMBAI: Following a multi-agency pitch that was called in December last year, Publicis Ambience has won the creative duties for Reserve Bank of India‘s media awareness campaign on Indian banknotes. 
 
As part of its new mandate, Publicis Ambience will craft a national campaign that will educate everyone in India about the various security features present in an Indian banknote.

When contacted, Publicis Ambience chairman Aniruddha Banerjee denied an earlier media report staing the size of the account to be Rs 500 million. “The figure of Rs 500 million is wrong but I cannot reveal the exact account size on grounds of confidentiality,” he said. 
 
This multilingual and multimedia campaign is being conducted by RBI‘s Department of Currency Management. 
 
Publicis Ambience will unveil the campaign on 15 August.