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Discovery launches mobile channel on Flo TV
MUMBAI: US broadcaster Discovery has launched a mobile channel on Flo TV.
Flo TV, a wholly owned subsidiary of Qualcomm, will, thus, be the only mobile service that allows consumers to watch Discovery liveand on the go.
Discovery Mobile Channel on Flo TV will offer consumers full-length programming of popular series such as Discovery Channel’s Cash Cab, Deadliest Catch, Dirty Jobs and Man vs.
Wild and programming events like Shark Week. The channel also will spotlight compelling series from Discovery Communications portfolio of networks, including Animal Planet’s River Monsters and Whale Wars, and Science Channel’s How It’s Made and Through The Wormhole with Morgan Freeman.
Discovery content will also be available on demand when FLO TV launches its on-demand feature later this year.
Discovery senior VP digital media distribution Rebecca Glashow says, “From Discovery Channel to Animal Planet and across all our brands, Discovery Communications delivers the highest quality, most compelling non-fiction content available anywhere in the world. The Flo TV offering expands our reach by tapping new audiences for our networks and further engaging our loyal viewers who want to watch our award-winning series on the go, whether on their mobile handsets, in cars or on personal devices.”
Flo TV will offer a 24/7 mobile viewing of the highly anticipated Shark Week from 1-7 August. Shark Week was the most popular entertainment special event channel on Flo TV last year.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
