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UTV News rebrands web property as UTVMoney.com
MUMBAI: UTV News Ltd. has rebranded its website as UTVMoney.com, a move aimed at pushing its online finance property after completing the makeover of its English business news channel Bloomberg UTV.
The change in name from BloombergUTV.com will also mean acting as a credibility manager for stock market “tippers”. The new website will be powered by ‘real time’ stock market data.
Bloomberg UTV business head Deepak Lamba said, “In a world where there are just too many tips with no way to tell good from bad, this new website acts as a credibility manager for “celebrity tippers” who make predictions on several TV channels. UTVMoney.com will also allow users to offer regular tips and build their individual reputations in a space which is ruled by a handful.”
Bloomberg UTV has recently appointed Pankaj Khanna as business development head for its digital arm, and this is the first initiative driven by him for the division.
Lamba added, “The benefit to the user will be to make a confident choice. Today users are inundated with tips that they get from TV, radio, newspapers, magazines or even from their friends. We feel this is self-defeating as the user now is as clueless as he would be without any recommendation at all. This is the need gap that our new website seeks to fill.”
The site will keep historical track of the predictions that the tippers make and will use this track record to demonstrate which consultant has been consistently good or bad on which stocks.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
