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Reliance Big TV adds two interactive services
MUMBAI: Reliance Big TV, the direct-to-home (DTH) service provider under Reliance Communications, has added two new interactive services, iHolidays and iMall, to its existing bouquet of iServices.
Big TV has partnered with online travel portals Ezeego1.com for iHolidays and retail brand JPearls for the iMall service. With these new introductions, the total number of interactive services on Big TV now sum up to seven.
Reliance Big TV SVP Umesh Rao said, “Going forward, we plan to build significant momentum in the VAS space. We are committed to bringing in enriched and differentiated content to delight our subscribers.”
With iHolidays, subscribers will be able to search, view and book their holiday packages, the best deals on international and domestic hotels at affordable and discounted prices.
Ezeego1.com COO Neelu Singh added, “We believe that Big TV with its high number of subscribers is the perfect vehicle to promote our offers and enhance our distribution channel.”
With iMall, customers can go to the dedicated shopping channel and get a unique shopping experience with wide variety of products offered at special prices exclusive for Big TV subscribers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
