Reliance Comm gets OMD & MEC to handle Rs 4 bn media mandate

MUMBAI: Reliance Communications has appointed OMD and MEC to handle its media account, following a multi-agency pitch.

The size of the account is pegged at upwards of Rs 4 billion that will be split between the two agencies. 
 
While OMD will handle the wireless data and DTH part of the business, the wireless part including voice and 3G will be taken care of by MEC.
 
The other agencies that contested for this account are incumbent agency Mudra Max and MediaCom.