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Yahoo! to present digital media innovation award at Emvies 2010
NEW DELHI: Yahoo! India is to present the ‘Digital Media Innovation’ Award at EMVIES 2010 to be held on August 27, in association with The Advertising Club, Mumbai.
Among other categories, this award specifically celebrates the spirit of creativity and innovation in the digital advertising medium.
Yahoo! is committed to redefining the Art of advertising by enhancing the creative canvas online and provide opportunities for brands to create a strong emotional connect with consumers.
Yahoo! continues to engage with creative agencies who play a critical role in evangelizing the digital medium.
Yahoo! India Senior Director-Marketing Nitin Mathur said, “Yahoo! is committed to educate the advertising fraternity, bring global best practices and promote digital evangelists in the industry. With millions of Indians online, this medium offers a unique platform for brands to engage with consumers. We strongly believe that there is a lot of work, understanding and expertise that agencies are bringing in, which needs to be encouraged and supported.”
He added, “The Advertising Club Mumbai is the most recognized platform of the Indian advertising sector and we are committed to partner with platforms like this to accelerate the growth of digital medium. EMVIES helps us inculcate confidence and belief amongst the Indian advertising fraternity to deliver the best and showcase the benefits of digital advertising.”
EMVIES Committee Chairman Sunil Lulla said, “EMVIES 2010 is all about celebrating the true spirit of creativity and innovation in media industry. We are pleased to associate with Yahoo! India for the Digital Media Innovation Award, which is a reiteration of the company‘s commitment in enabling the growth of the digital medium ecosystem. This year too we have seen an increase in the response on the entries and the work on the Digital category.”
Previously, Yahoo! India has instituted the Yahoo! Big Idea Chair at the Advertising Club Mumbai’s flagship Effies event, which recognizes agencies for their creative ideas and integrated campaigns. Yahoo! India has recently commenced ‘Fresh Fridays’, a session to educate creative and media agencies on the digital medium.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
