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Zapak to distribute Dirt 3 game in India
NEW DELHI: Receiving its worldwide broadcast television premiere during this year’s Summer X Games coverage on ESPN channels, Codemasters released the official ‘DiRT 3’ trailer video in HD.
Revealing the first details on the biggest, content-rich racer ever to roar out of Codemasters Studios, the DiRT 3 trailer is now playing at www.facebook.com/dirt3game.
Zapak Games will market and distribute the game in India through their retail distribution channel, ensuring a reach of DiRT 3 in 5000 retail outlets across 135 cities in the country.
The DiRT 3 video opens with WRC driver Ken Block leading the field as his iconic Monster Energy-branded Ford Fiesta rally car kicks up a dust storm in a sundried Kenyan rally stage. Seamlessly hurtling into a torrential downpour on a muddy Finnish lakeside course, Block then jumps into a Norwegian stage that’s thick with snow. Racing onto tarmac, a Ford RS200 classic rallycross car races into view and goes head-to-head with Block and a Mitsubishi Evo X in rallycross spec in the hills above Monaco.
The pace then changes as man and machine demonstrates what the very best drivers can do with a rally car in a Gymkhana-style performance. Set in the open environment of London’s disused Battersea Power Station, this skills showpiece delivers a new layer of depth to the DiRTseries’ variety of action-sports racing.
In the new year 2011, DiRT 3 will boast more cars, more locations, more routes and more events than any other game in the series, including over 50 rally cars representing the very best from five decades of the sport. With more than double the track content of 2009’s hit, DiRT 3 will see players start at the top as a professional driver, with a top-flight career in competitive off-road racing complimented by the opportunity to express themselves in Gymkhana-style showpiece driving events.
As players race to elevate their global standing, DiRT 3 delivers mud, sweat and gears world over: from the intense weather-beaten rally stages of Europe, Africa and the US, to executing performance driving showcases and career challenges where car control is pushed to spectacular limits. DiRT 3 is now in development at Codemasters Studios for a 2011 release for the Xbox 360 video game and entertainment system from Microsoft PLAYSTATION 3 computer entertainment system and PC Games For Windows LIVE.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
