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Iskcon launches mobile TV spiritual channel on MiMobiTV
MUMBAI: Iskcon (International Society for Krishna Consciousness) is going digital by launching a separate channel for mobile TV.
Iskcon has partnered with mobile TV leader Apalya Technologies and content and software infrastructure company Neuron Mediatech for this purpose.
Neuron Mediatech co-founder Irfan Khan said, “We have designed rich media spiritual content based on multimedia device experience and have produced the same in multiple languages like English, Hindi, Gujarati and Sindhi. We are producing 3-5 minutes discourses for masses and will be taking these On-Demand discourses to users all over the world using digital platforms. This ‘On-demand’ offering is custom made using very pertinent topics and questions that one seeks answers to.”
Apalya Technologies CEO and co-founder Vamshi Krishna Reddy added, “It gives us great pleasure to be able to relay Iskcon discourses to the devotees who can view it on their mobile screens. We are glad that a religious institution as revered as Iskcon chose us to be their choice for Mobile TV. Initially, this service will be on-demand, however, given its viewership pattern it can be provided as part of the standard package from Apalya, further on.”
Iskcon spokesperson Haridas Prabhuji said, “This is another step towards invoking the Lord through technology and reaching out to all the Krishna devotees spread across the globe to have a free flow access to their God, no matter where they are at anytime, on your mobile screens. Iskcon will now reach you On-Demand for we know that not everyone can come to our temples everyday but with this tie-up the temple will come to you.”
Neuron Mediatech would be deploying their spiritual content offerings across other platforms, including Internet. They are also planning to launch a dedicated IVR for spiritual content.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
